On Friday, July 13th, model & Volcom ambassador Georgia May Jagger hosted a private cocktail event at the Bollare HUB in the 1 Hotel South Beach to debut Volcom Women's extended size range and campaign titled "Volcom For Every Body." The event was a part of this past weekend's Miami Swim Week.
Joined by fellow Volcom ambassadors and campaign models Cassie Amato, Molly Constable and Natalie Nootenboom, as well as model, Bree Warren, the event allowed for guests to celebrate the new, inclusive direction of the brand while getting their own custom-airbrushed Volcom one-piece.
"Volcom For Every Body" is Volcom's newest campaign for Fall + Holiday '18 // launching with extended sizing in denim for Fall '18 this month, and expands into SWIM and apparel in size range XS - 24W for Holiday '18, which launches at Volcom.com and Nordstrom stores on October 1. Additionally, the collection will debut the next generation of Volcom's eco-friendly fabrications in swimwear with SIMPLY RIBBED and SIMPLY INKED collections.
Joined by fellow Volcom ambassadors and campaign models Cassie Amato, Molly Constable and Natalie Nootenboom, as well as model, Bree Warren, the event allowed for guests to celebrate the new, inclusive direction of the brand while getting their own custom-airbrushed Volcom one-piece.
"Volcom For Every Body" is Volcom's newest campaign for Fall + Holiday '18 // launching with extended sizing in denim for Fall '18 this month, and expands into SWIM and apparel in size range XS - 24W for Holiday '18, which launches at Volcom.com and Nordstrom stores on October 1. Additionally, the collection will debut the next generation of Volcom's eco-friendly fabrications in swimwear with SIMPLY RIBBED and SIMPLY INKED collections.
Simply Rib is the third evolution of Volcom's eco swim partnership with ECONYL having 91% recycled nylon. UPF 50+ and 4 way stretch. This collection is the highest percentage of ECONYL in Volcom's swimwear range. Simply Rib swim silhouettes are color-blocked black and white, a design signature Volcom is known for.
Simply Inked is the fourth chapter of Volcom's sustainable swimwear story, containing 82% recycled ECONYL nylon, 100% regenerated nylon yarns, 100% recyclable, UPF 50+, and made in Italy. This process uses less water, by printing ink directly on fabric instead of a water-intensive process, and does not use chemicals to sit in waste water, reducing potential for dumping contaminated water into our planet's water supply.
Simply Inked is the fourth chapter of Volcom's sustainable swimwear story, containing 82% recycled ECONYL nylon, 100% regenerated nylon yarns, 100% recyclable, UPF 50+, and made in Italy. This process uses less water, by printing ink directly on fabric instead of a water-intensive process, and does not use chemicals to sit in waste water, reducing potential for dumping contaminated water into our planet's water supply.